Privacy Policy

This Privacy Policy explains how Meowive ("Meowive", "we", "our", or "us") collects, uses, shares, and protects your information when you visit meowive.com (the "Site") or interact with our content, newsletter, or digital products. By using the Site, you agree to the practices described below.

Who we are

Meowive is an independent online publication and digital products company focused on cat care, behavior, lifestyle, nutrition, and product reviews. We operate from the jurisdiction where Meowive is established and serve readers worldwide. For any privacy-related questions, contact us at contact@meowive.com.

Information we collect

Information you give us

• Contact information: name, email address, and any details you include in the contact form or replies to our emails.
• Newsletter signups: email address (and, optionally, first name).
• Purchases: billing name, email, country, and payment information processed by our payment provider — we do not store full card details.
• User-submitted content: reader photos, comments, testimonials, or messages you voluntarily send us.

Information collected automatically

• Device & usage data: IP address, browser type, operating system, referring URL, pages viewed, time on page, and approximate location (city/country).
• Cookies and similar technologies: small files stored on your device — see our Cookie Policy for the full list and how to manage them.
• Analytics: aggregated behavioral data collected through Google Analytics 4 and similar tools.

How we use your information

We use the information we collect to:

• Operate, maintain, and improve the Site and its features.
• Deliver newsletters, digital products, and customer support.
• Personalize content recommendations and remember your preferences.
• Display advertising (including through Google AdSense) and measure its performance.
• Detect, prevent, and address technical issues, abuse, and fraud.
• Comply with legal obligations and enforce our Terms of Service.

Legal bases for processing (GDPR)

If you are located in the European Economic Area or the United Kingdom, we rely on the following lawful bases under the GDPR:

• Consent — for newsletter signups, marketing communications, and non-essential cookies.
• Contract — to fulfill digital product purchases and provide customer support.
• Legitimate interests — to operate and improve the Site, prevent fraud, and analyze aggregate usage in ways you would reasonably expect.
• Legal obligation — to comply with tax, accounting, and other regulatory requirements.

You can withdraw your consent at any time by emailing contact@meowive.com or using the unsubscribe link in any marketing email.

Cookies, advertising & Google AdSense

Meowive uses cookies and similar tracking technologies. Some are necessary for the Site to work; others help us understand how the Site is used and serve relevant ads. See our full Cookie Policy for details.

Google AdSense and the DART cookie. Meowive uses Google AdSense, a third-party advertising service. Google, as a third-party vendor, uses cookies — including the DoubleClick DART cookie — to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads to users based on those visits. You may opt out of personalized advertising by visiting Google Ads Settings or, for participating vendors, aboutads.info and youronlinechoices.eu.

Third-party advertising networks and partners may also place cookies on your device to measure ad effectiveness and serve interest-based advertising. We do not control these third-party cookies — you can manage them through your browser settings or the opt-out tools above.

How we share information

We do not sell your personal information. We share it only with:

• Service providers we use to operate the Site — hosting, email delivery, payment processing, analytics, advertising, and customer support tools.
• Advertising partners (including Google AdSense and affiliate networks) for the limited purposes described in this policy.
• Legal authorities when required by law, court order, or to protect the rights, safety, and property of Meowive and our readers.
• Business transfers — in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

International data transfers

Meowive operates internationally and relies on global service providers. Where personal data is transferred outside your country (including to the United States), we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs), adequacy decisions, or other lawful transfer mechanisms recognized under the GDPR and UK GDPR.

Data retention

We retain personal information only as long as necessary for the purposes described in this policy or as required by law. Typical retention periods are below:

Data type	Retention period
Newsletter subscriber data	Until you unsubscribe + 30 days
Contact form submissions	24 months from last contact
Purchase & billing records	7 years (tax/accounting requirements)
Site analytics (aggregated)	26 months
Cookies (non-essential)	Up to 13 months or until cleared
Customer support emails	24 months from last reply

Your rights

Depending on where you live, you may have the following rights regarding your personal information:

• Access — request a copy of the personal data we hold about you.
• Correction — ask us to fix inaccurate or incomplete data.
• Deletion — request that we delete your personal data (subject to legal exceptions).
• Restriction & objection — limit or object to how we process your data.
• Portability — receive your data in a structured, machine-readable format.
• Withdraw consent — at any time, where processing is based on consent.
• Complaint — lodge a complaint with your local data protection authority.

California residents (CCPA/CPRA): you have the right to know what personal information we collect, the right to delete it, the right to correct inaccuracies, and the right to opt out of the "sale" or "sharing" of personal information. Meowive does not sell personal information for money. To exercise any rights, email contact@meowive.com with the subject line "Privacy Request".

Children's privacy

Meowive is intended for adult cat owners. We do not knowingly collect personal information from children under 16 (or under 13 in the United States, per COPPA). If you believe a child has provided personal information to us, please contact us immediately so we can delete it.

Security

We take reasonable technical and organizational measures to protect your information — including HTTPS encryption, secure hosting, access controls, and routine security updates. However, no method of transmission or storage on the internet is 100% secure, and we cannot guarantee absolute security.

Third-party links

Meowive contains links to third-party websites, including affiliate partners and product retailers. We are not responsible for the privacy practices or content of those sites. We recommend reading their privacy policies before providing them with any personal information.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. The "Last updated" date at the top will always reflect the most recent revision. Material changes will be communicated through a notice on the Site or by email where appropriate.

Contact us

For questions, concerns, or requests related to this Privacy Policy or your personal information, contact us at:

Email: contact@meowive.com
Website: https://meowive.com